Product Designer with 10 years of experience across service design, UX, and brand. Specialising in user research, interaction design, and shipping products that work in complex, cross-cultural contexts.
Selected work ↓MyRateKit is a free multi-calculator web toolkit that helps independent workers understand their business numbers: rate, tax, and profitability, in one place, without needing an accountant.
EntryRight is a mobile-first web app for digital nomads and remote workers who need clear, reliable answers to one of travel's most stressful questions: how long can I legally stay, and can I work here?
A marathon training app built from real runner research. Personalised plans, adaptive coaching, and a design system built to scale, from first-time runners to PR chasers.
Unifying a fragmented international nonprofit across four continents — one coherent visual identity, built for communities that speak different languages and operate in vastly different contexts.
Launching the first self-service laundromat in a market where the concept was completely unfamiliar. Designing for comprehension before designing for use.
My background is in visual design, but the career I actually built was about solving problems that visuals alone couldn't fix. A decade leading design in international nonprofits meant every project came loaded with layers most processes don't account for: cultural nuances, language barriers, and communities with vastly different relationships to the institutions I was designing for.
Understanding those layers before touching anything visual became my default. It's what led me to UX, and how I approach everything now.
Recent work spans client projects and independent builds. Client side: a rebrand that unified a fragmented nonprofit across 17 countries, and the first self-service laundromat launch in Northeast India, designed for a market where the concept was completely unfamiliar. Independent builds: MyRateKit, a free financial toolkit for freelancers across four countries, and EntryRight, a visa stay planner for digital nomads. Both shipped as solo builds, from research to live product.
Open to Product Designer and UX Designer roles.